I was just browsing through the new book of Jack Trout "In Search of the Obvious:The Antidote for Today's Marketing Mess". And came across a good summary of his points, worth a read.
1. Common sense is your guide.
2. Marketing's big problem - Wall Street
3. Research can obscure the Obvious.
4. Advertising people can be an Obvious Problem.
5. Advertising is a science ... you should never let art get in the way of selling a message.
6. What works in marketing is the same as what works in the military, the unexpected.
7. In the long run, every market becomes a two horse race.
8. The future is never obvious, A search for the obvious is about today, not tomorrow.
Have fun reading the book.
No comments:
Post a Comment