Agility is an Ability

Better to do something imperfectly than to do nothing flawlessly.

- Robert Schuller

In Commercial world, as one grows in years of experience and expertise, successful people move away from "the search for being perfect all the time". This does not mean they grow worser in their skills, but it means that practical sense of other worldly achievement metrics becomes equally important.

Branding - Learnings of an Organisation

Rule 1: 68% of customers LEAVE because of poor employee attitude.

- Parkington and Buxton, Study of the US Banking Sector, Journal of Applied Psychology.

Rule 2: 41% of customers are LOYAL because of a good employee attitude.

- MCA Brand Ambassador Benchmark.

70% of customer brand perception is determined by experiences with PEOPLE.

- Ken Irons, Market Leader.

Brands can:
Drive customer connections
Provide connective and inspirational glue
Make the experience personal and relevant