Whenever I live life in corporate discussions, mostly they are analysis of data that we gather over a period of time.
Whenever we discuss business its over conference calls - we have reduced face to face meetings coz it costs!
And whenever we make decisions its based on data and facts.
Somewhere in this mechanical MBA lead world, we are missing some more subtle shifts and trends, that only being near to customers can bring to fore. How can we incorporate such qualitatives like Passion for Customers, Instincts and Gut based on years of observation and customer interaction, the human element behind the gadgets.
The article in Silicon Valley reflects and recognises this. I am happy to hear it being reciprocated. And not only that there are concepts like Design Thinking, and "Wired to Care: How Companies Prosper When They Create Widespread Empathy," by Dev Patnaik, founder of San Mateo-based Jump Associates. I surely would love to get a hand on that book to start with.
