Jack Trout Gems

I was just browsing through the new book of Jack Trout "In Search of the Obvious:The Antidote for Today's Marketing Mess". And came across a good summary of his points, worth a read.

1. Common sense is your guide.

2. Marketing's big problem - Wall Street

3. Research can obscure the Obvious.

4. Advertising people can be an Obvious Problem.

5. Advertising is a science ... you should never let art get in the way of selling a message.

6. What works in marketing is the same as what works in the military, the unexpected.

7. In the long run, every market becomes a two horse race.

8. The future is never obvious, A search for the obvious is about today, not tomorrow.

Have fun reading the book.

Our Parents

Nothing new, nothing sensational to reveal.

Today as I usually do, while travelling to office in public transport that takes up to 45 minutes of my time to commute, i was reading this interesting book by Mitch Albom, the five people you meet in Heaven - an extremely unique way of story telling, I came across these verses, which brought tears to my eyes - not something that we dont know of, but seeing it so beautifully expressed in words woke me up.

So here i am quoting, page 133 from the book.

"Parents rarely let go of their children, so children let go of them. They move on. They move away. The moments that used to define them - a mother's approval, a father's nod - are covered bymoments of their own accomplishments. It is not until much later, as the skin sags and the heart weakens, that children understand; their stories and all their accomplishments, sit atop the stories of their mothers and fathers, stones upon stones, beneath the waters of their lives.