Thursday, March 26, 2009

Agility is an Ability

Better to do something imperfectly than to do nothing flawlessly.

- Robert Schuller

In Commercial world, as one grows in years of experience and expertise, successful people move away from "the search for being perfect all the time". This does not mean they grow worser in their skills, but it means that practical sense of other worldly achievement metrics becomes equally important.

Tuesday, March 24, 2009

Branding - Learnings of an Organisation

Rule 1: 68% of customers LEAVE because of poor employee attitude.

- Parkington and Buxton, Study of the US Banking Sector, Journal of Applied Psychology.

Rule 2: 41% of customers are LOYAL because of a good employee attitude.

- MCA Brand Ambassador Benchmark.

70% of customer brand perception is determined by experiences with PEOPLE.

- Ken Irons, Market Leader.

Brands can:
Drive customer connections
Provide connective and inspirational glue
Make the experience personal and relevant

Tuesday, February 24, 2009

Coincidence

“A coincidence is a small miracle in which God chooses to remain anonymous.”
Fr. Jerome Cummings

I heard this great story, which I am reproducing.
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His name was Fleming, and he was a poor Scottish farmer. One day, while trying to eke out a living for his family, he heard a cry for help coming from a nearby bog. He dropped his tools and ran to the bog.

There, mired to his waist in black muck, was a terrified boy, screaming and struggling to free himself. Farmer Fleming saved the lad from what could have been a slow and terrifying death. The next day, a fancy carriage pulled up to the Scotsman's sparse surroundings. An elegantly dressed nobleman stepped out and introduced himself as the father of the boy Farmer Fleming had saved.

"I want to repay you," said the nobleman. "You saved my son's life."

"No, I can't accept payment for what I did," the Scottish farmer replied, waving off the offer.

At that moment, the farmer's own son came to the door of the family hovel. "Is that your son?" the nobleman asked.

"Yes," the farmer replied proudly.

"I'll make you a deal. Let me take him and give him a good education. If the lad is anything like his father, he'll grow to a man you can be proud of."

And that he did. In time, Farmer Fleming's son graduated from St. Mary's Hospital Medical School in London, and went on to become known throughout the world as the noted Sir Alexander Fleming, the discoverer of Penicillin. Years afterward, the nobleman's son was stricken with pneumonia. What saved him? Penicillin. The name of the nobleman? Lord Randolph Churchill. His son's name? Sir Winston Churchill.