Rule 1: 68% of customers LEAVE because of poor employee attitude.
- Parkington and Buxton, Study of the US Banking Sector, Journal of Applied Psychology.
Rule 2: 41% of customers are LOYAL because of a good employee attitude.
- MCA Brand Ambassador Benchmark.
70% of customer brand perception is determined by experiences with PEOPLE.
- Ken Irons, Market Leader.
Drive customer connections
Provide connective and inspirational glue
Make the experience personal and relevant
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