"Market your Potential, Not your Past"
For many years now, I have been recruiting guys into my company and one of the things that I really want to emphasise is the value that you can show in your CV / Resume / Bio Data.
Consider this, that CV/ Resume is your advertisement of you as a product. And, more often than not like every bad advertisement that you remember for it being so run of the mill, here is what is very common to those. They all talk a lot of the product features. Contrast this with the advertisements that you do remember and you do coz, they were the ones that created a picture in your mind, an association to something that you aspire, or cherish.
Ditto for your CV!
Show them a story board, where you draw a picture for them. The best employees that I have seen performing have been those who have created a picture of the potential that have, want to explore or have an attitude to deliver.
Thats what successes are made of.
Wednesday, February 11, 2009
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